Authors such as Ken Blanchard, Max DePree, and James Hunter have written extensively on the real world implementation of these timeless principles.

A growing number of large American corporations have embraced Servant First Leadership principles, including Southwest Airlines, Herman Miller and ServiceMaster. It is the vision of the Peter R. Marsh Foundation that small businesses in the Pacific Northwest Region experience the same benefits as these larger companies as they more effectively lead their people by serving them.

"In much of our thinking and talking about how organizations work, the power of one word is regularly underestimated - trust. Trust is an enormous treasure for any organization… Trust doesn't arrive in our possession easily or cheaply, nor does it guarantee to stay around… Trust requires respect - which means we take every person seriously. Trust multiplies with truth - without adjectives and not subject to redefinition by cornered leaders. Trust requires moral purpose, as well as keeping our promises. Demonstrating competence and making the nobler choice are part of how followers judge the character of leaders and whether to award them their trust. When leaders fail to see their obligations to be the initiators of reconciliation, trust begins to wane."

— Max De Pree, Called to Serve (Wm. B. Eerdmans Publishing, 2001)

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